Posts Tagged ‘ebook’

Paperback versus ebook popularity over time

Monday, August 31st, 2015 by Adrian Segar

Paperback versus ebook popularity over timeMy book Conferences That Work: Creating Events That People Love has now been available for over five years in both paperback and ebook versions and is still selling well. I thought it might be of interest to share how the proportion of paperback versus ebook sales has changed over time. The following figures include both indirect (mainly Amazon) and direct (my web store) sales.

As you can see from the above graph, paperbacks were, on average, 82%, of sales when the book was published in 2009. Although there’s significant variation from month to month, due mainly to bulk sales of one format or the other, the five year trendline shows that by March 2015, the most recent month for which I have full indirect sales figures, paperback book sales dropped to just over 60% of all sales.

The paperback is priced at $27.95 (Amazon) or $26.00 (from me directly), and the ebook format costs $11.00 (only from me). I haven’t changed any prices over the years, though Amazon plays tricks with the paperback pricing from time to time. These pricing levels provide me approximately the same income per copy for direct sales, regardless of the format.

One factor that affects the quantity of new paperback sales is that, these days, there are usually a few used copies of the paperback available on Amazon for a few dollars under the new price. Sales of used copies reduces new copy sales. On the other hand, I expect some copies of the ebook get shared too.

An additional trend I am noting for my website sales is that combination sales (both ebook and paperback versions of the same book) have been increasing over the last year. I offer a discount when both formats are purchased simultaneously, and this is worth considering if you are selling your books yourself.

Conclusions

  • People still like paperbacks! Even though the ebook is 40% of the price of the paperback, I’m still selling more paperbacks than ebooks.
  • The ebook format is becoming more popular over time. If, and that’s a big if, the trend continues, both formats will become equally popular some time in 2017. Interestingly, my new book The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action which has only been available for three months has sold about equal numbers of each format to date.
  • Don’t read too much into my experience. Conferences That Work is non-fiction, priced higher than most ebooks, and is only available as an ebook directly from me, so there’s no comparable Amazon sales channel. Your mileage may vary.

Are you an author with book format sales history of your own? Feel free to share your experience in the comments below!

Published—free update of Conferences That Work: Creating Events That People Love!

Monday, July 29th, 2013 by Adrian Segar

Conferences That Work supplement cover

I’m happy to announce that a free 9,000 word update to my book Conferences That Work: Creating Events That People Love is now available!

Many improvements and refinements are included—the outcome of four years of feedback and experience since the book was published in 2009. Highlights include a long-awaited chapter on extending Conferences That Work to larger events, and important additions that make the established format (now tried and true for over twenty years!) even better.

Here’s a list of the contents:

INTRODUCTION

  • CHAPTER 1 Why did I write this supplement?
  • CHAPTER 2 What’s included?
  • CHAPTER 3 Acknowledgements

GENERAL CHAPTERS

  • CHAPTER 4 Avoid one-day peer conferences
  • CHAPTER 5 Running Conferences That Work with more than 100 participants

IMPORTANT IMPROVEMENTS

  • CHAPTER 6 Give people permission and opportunity to take a break!
  • CHAPTER 7 Break up roundtables approximately every twenty minutes
  • CHAPTER 8 Make peer session determination more efficient
  • CHAPTER 9 Improve personal introspectives by running them in small groups
  • CHAPTER 10 How to choose what to do at a group spective

OPTIONAL IMPROVEMENTS

  • CHAPTER 11 Include a first-timers session for repeat events
  • CHAPTER 12 Consider implementing a buddy system
  • CHAPTER 13 Use shared Google Doc for roundtable themes and plus/delta sharing
  • CHAPTER 14 Have people stand while speaking during the roundtable
  • CHAPTER 15 Use alternate colors when recording on flip charts
  • CHAPTER 16 Focused discussion = fishbowl — and an alternative format

ALTERNATIVE APPROACHES

  • CHAPTER 17 Consider using a conference app instead of a face book
  • CHAPTER 18 Consider running plus/delta with tape columns on the floor
  • CHAPTER 19 Use plus/delta as a tool for action
  • CHAPTER 20 Consider adding “Curious about?” column to plus/delta

MISCELLANEOUS TIPS

  • CHAPTER 21 Where to buy stiff 5 x 8 index cards
  • CHAPTER 22 A closing note about appreciations

The supplement, provided as a free ebook <pdf>, will be updated from time to time and the latest version will always be available for free on this website. Comments and corrections are always welcome.

Download it now!

Happy reading and best wishes!

-Adrian Segar-

Book covers

Thirty minutes free consulting included with book purchase on this site!

Download five free chapters here!

Where To Buy

Purchase eBook ($11), paperback ($26) or both ($32) at lowest available prices via PayPal on this site. Signing and U.S. shipping included. Paperback versions are also available from online bookstores everywhere.

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