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When will we wake up about the need to change our conference designs?

September 1st, 2010

Edward's Arm in the Hands of his Medical Advisors

Medicine in medieval times consisted of blood-letting, exorcism of devils, spells, incantations, and a proscription of bathing. It didn’t work. In fact, like traditional management, it made things worse. Doctors who had been taught to do it believed in it. The establishment defended it. The universities kept teaching it. So people went on doing it, despite all the evidence to the contrary. It took hundreds of years before these counter-productive practices were set aside in favor of modern medicine. Eventually, people awoke from their collective delusion.
More or less innovation? Duh? by Steve Denning

In the above quote, Steve Denning describes the persistence of the fledgling medical establishment in inflicting medical treatments that didn’t work. He draws an analogy with how managers still cling to traditional management practices, despite a century of calls for change, and mounting evidence of the social and economic damages they are inflicting.

Let’s hope it isn’t much longer before we face the stultifying effects of traditional conference designs on hapless attendees, and take the necessary steps to change our designs, based on what we are learning about how adults best learn and connect.

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A story about letting go of control at a conference

August 31st, 2010

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The last session of Conferences That Work is called a group spective—a time for participants to look back at what has happened for the group and forward to possible futures together. During the spective, I use a variety of activities to encourage and support reflecting, sharing, brainstorming, and deciding on next steps. One process is a simple go-around, where each participant in turn answers a few open-ended questions about her conference experience and her ideas about what might happen next.

When using a go-around format, the first person to speak can have a significant influence on the subsequent sharing round the circle. Her brevity, tone, and emphasis tend to be picked up and echoed by others, in the same way that a boat’s subsequent track on a river can, in places, be greatly influenced by a minor current at one crucial spot.

I used to worry that this could pose a potential problem—what if the first person who spoke had little to say, or was very negative about the conference?—and I would pick someone to start who I thought would provide a “good” model of how to share at the go-around.

My eyes were opened at a conference where I thought we had, over the years, arrived at a close-to-perfect schedule. At the group spective, I casually chose the attendee sitting next to me to start the go-around sharing—and listened in dismay as he offered criticisms and made pointed suggestions for improvement. The overall tenor of his remarks was quite negative. Other attendees followed his lead, refining his critique and adding their own judgments. Despite my initial consternation, as I listened I realized that good ideas were being expressed, ideas that could well improve the conference format in ways we hadn’t considered. Slowly, my excitement about these new possibilities overcame my fear of the critical tone of the spective.

During the discussion that followed, it became clear that attendees were also pumped up about these potential format changes. Many felt these could make an already great conference even better. Rather than make spot decisions during the spective, we ended up using an online survey over the next couple of weeks to consider and compare the proposed scheduling alternatives.

At the following year’s conference, we incorporated several of the changes suggested at the spective. There was wide agreement that the new design was better than anything we had done before.

It’s scary to let go, to let the unexpected happen. It’s hard to find the courage to watch without interfering, as an unexpected event leads to a host of consequences. As we sit in our boat, formerly safely floating down the conference river, but now suddenly veering alarmingly towards an indistinct muddy bank, most of us have a natural tendency to want to grab a paddle and attempt to wrest the craft back into the middle of the flow. Yet, if we surrender to the current, using our facilitation paddle merely to moderate our speed and make fine course corrections, we may find that the bank, once we reach it, is full of unexpected delights and possibilities.

[Adapted from a story in Conferences That Work: Creating Events That People Love]

Did you ever let go of control at a conference? What lessons did you learn?

Image attribution: flickr user donaldjudge

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How to improve your conference with explicit ground rules

August 28th, 2010

Remember kindergarten? O.K., I barely do either, but when I go into my local elementary school to read to the kids, I see ground rules like these posted on the classroom walls. The teachers create them for the younger classes, and I’m told that the Junior High comes up with their own ground rules (probably with some judicious teacher input). So it seems that explicit ground rules are useful in the pre-adult classroom.

Moving to the adult world, professional facilitators who work for more than a few hours with a group or team will usually have the members establish their own ground rules, not only because group-developed ground rules handle the specific needs of the group, but also because the process of development creates buy-in for the rules that are chosen.

Yet traditional conferences don’t have explicit ground rules!

Perhaps you’re thinking: We’re adults, we know how to behave! or What’s the point, we’re only together for a few days!

Here’s why the right explicit ground rules will improve your conference.

The right ground rules fundamentally change the environment of a conference.
The six ground rules used at Conferences That Work are not about nitpicking issues like turning off cell phones & pagers in sessions (good luck!) Instead they are designed to create an intimate and safe conference environment, by sending participants these powerful messages:

“While you are here, you have the right and opportunity to be heard.”
“Your individual needs and desires are important here.”
“You will help to determine what happens at this conference.”
“What happens here will be kept confidential. You can feel safe here.”
“At this conference, you can create, together with others, opportunities to learn and to share.”

Introducing and having attendees commit to the right ground rules at the start of the event sets the stage for a collaborative, participative conference, because the rules give people permission and support for sharing with and learning from each other.

And when attendees feel safe to share and empowered to ask questions and express what they think and how they feel, what happens at a conference can be amazing.

In fact, setting good ground rules at the start of a conference may be the single most transformative change you can make to improve your event!

Two tips on adding ground rules to your conference design
Before you rush to add ground rules to your conferences, bear in mind two points:

  • Don’t attempt to brainstorm and negotiate ground rules amongst attendees at a first-time conference! The time required to do a good job would be prohibitive. Use some time-tested rules, like mine (here are four of them), or the four principals and one law of Open Space events.
  • Think twice before adding ground rules that embody participant empowerment to a traditional event that consists mainly of pre-scheduled presentation-style sessions. Your ground rules and your design are likely to be seen as conflicting!

Do you use explicit ground rules in your events? What has your experience been? Want to know more about using ground rules at conferences? Ask away in the comments below! (If you can’t wait, <shameless plug> you could also buy my book, which describes in detail both the ground rules used at Conferences That Work, and how to successfully introduce them to attendees.)

Image attribution: http://quality.cr.k12.ia.us/Photo_Album/Ground_Rules/groundrules.JPG

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Conferences That Work nominated for Eventprofs “Best Thought Provoking Blog”!

August 25th, 2010

If you enjoy reading the Conferences That Work blog, please vote for it in the Eventprofs Blog Awards (in the “Best Thought Provoking Blog” category).

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I’m proud that the Conferences That Work blog has been nominated for the Eventprofs Blog Awards in the category of “Best Thought Provoking Blog”! More than 40 events industry blogs were submitted, and the judging panel short-listed submissions to a maximum of seven per category.

You can vote for Conferences That Work here!

Voting closes at 9 am EDT Sept. 9, 2010. The blogs with the highest number of votes in each category will be announced as award recipients live from EventCamp Twin Cities at 5 p.m. CST the same day.

Since beginning this blog just ten months ago, I’ve been blown away by the response. I never thought that there would be so much interest in what I thought was a rather obscure facet of modern life: observations and occasional rants about event and conference design. To all my readers (and there are more each month) thank you!

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Why PK (Pecha Kucha) is OK

August 23rd, 2010

PK photo # 2 -eSeL.at- 3585402625_3872426fe1_o
“Being architects and having been to countless lectures, we knew that once people start to talk about their work and have a mic in their hands they just go on about details forever…”
—Mark and Astrid Klein, the inventors of Pecha Kucha

I recently wrote about my enthusiasm for Pecha Kucha sessions at events. But there’s one aspect of Pecha Kucha, which, at first sight, seems to fly in the face of some of my exhortations in this blog.

To recap, a typical Pecha Kucha session at an event consists of around an hour of back-to-back presentations, each 400 seconds long. There’s no time allocated for questions during the session, and (unless people start throwing stuff) no participation during each presenter’s time on stage.

So, if I’m such a fan of participation during event sessions, why am I promoting a session format, Pecha Kucha, that doesn’t include any?

My defense is brevity. Because all presentations are purposefully short, I like to describe Pecha Kucha as speed dating for ideas. The Pecha Kucha design purposely and explicitly excludes formal Q&A during the session, with the clear expectation that presentations will spark dialogue outside the session.

In other words, unlike the claims of many a traditional presentation with an obligatory Q&A session tacked on the end, a Pecha Kucha event doesn’t pretend to provide an interactive experience. Rather, a single Pecha Kucha provides a rapid introduction to a topic, an idea, or an experience that acts as a jumping off place for stimulated viewers to start learning more via engagement after the presentation. A single fifty minute session can expose attendees to multiple powerful, interesting, and entertaining ideas and viewpoints, and leave plenty of time during the rest of the event for captivated individuals to seek out presenters for further discussions.

Short, sweet, and to the point. That’s why I like Pecha Kucha!

Want to experience Pecha Kucha as applied to the world of event professionals? Then you owe it yourself to attend EventCamp Twin Cities next month (September 8-9, Minneapolis, MN) for our Pecha Kucha session, moderated by yours truly. Here are the scheduled presentations from a variety of event professionals!

Elling Hamso on “Event ROI for non-believers.”
Brandt Krueger on “PowerPoint SchmowerPoint: The Next Generation of Presentations and Presentation Technology.”
Lara McCulloch
on “Stories, Sagas & Fables.”
Lisa Qualls on “#EventsThatLast.”
Lindsey Rosenthal on “Give Your Event a Charitable Makeover!”
Greg Ruby on “Foursquare for Events, Exhibitions and Destinations.”
Adrian Segar
on “Face the Fear—Then Change Your Conference Design!”

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How can we better support event professionals?

August 16th, 2010

baby holding finger - thtstudios - 151079254_5486c264e7How can #eventprofs help guide/mentor those new to the industry? was the topic of a fascinating August 5 #eventprofs chat† (archive), moderated by the “Queen of EIR“, Jenise Fryatt. The chat was noteworthy for its energy around two initiatives that emerged during our hour together:

  • An online resource for answering event industry questions
  • An online resource for matching volunteer mentors and mentees

Responding to the energy, I registered the domain www.eventprofsanswers.com during the chat and set up a skeleton website. As you can read in the archive, many chat participants were enthusiastic about this action, and asked how they could help move these initiatives forward.

Since the chat, I’ve had offline discussions about developing the website. Most correspondents have been positive, though a minority has expressed some reservations.

Here are some of my conclusions and questions arising from the discussion so far:

  • I think it’s important to have the widest possible initial discussion before proceeding further. We need to find out what other #eventprofs think, and hear from professional association members and the associations themselves.
  • I’m not aware of significant attempts to use online technologies to address the two initiatives, other than the ad hoc use of Tweeted questions using the #eventprofs and allied hashtags. Perhaps there are existing resources we’re not aware of?
  • There seems to be evidence that some event professionals, especially perhaps those who entered the industry through non-conventional paths (like me), would appreciate a central online location for posting questions and finding appropriate mentors (either online or face to face). How easy has it been for you to get your events-related questions answered? What has your experience been with the availability of and satisfaction with existing industry mentoring programs?
  • I have already received a number of individual and association chapter offers of support (thank you everyone!) If you would like these initiatives to be implemented in some fashion, what are you willing to contribute to making this happen?
  • Do you have suggestions for additional online initiatives that would address event professionals’ needs?
  • I want to make it clear that I am personally completely open to the process and the organizational structure used to implement these initiatives. Perhaps an online resource would be run by a group of volunteers, perhaps it could become part of an existing professional association’s online presence and services, perhaps it would remain an independent presence that is formally supported by an association’s staff. What do you think?

Lots of questions! I, and I believe the professional events community, would like to know your responses. Either comment below or write me privately if you prefer. I look forward to everyone’s input!

†The #eventprofs chat is held on Twitter each week on Tuesdays 9 – 10 p.m. EST and Thursdays 12 – 1 p.m. EST.

Image attribution: flickr user thtstudios

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The most powerful tool for improving your personal work environment

August 8th, 2010

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Your web browser has eight windows open, and each window sports at least half a dozen tabs. Your monitor is festooned with Post-it® notes. Hundreds of handwritten reminders, business cards, file folders, magazines with slips of paper peaking out, and unread articles litter your office desk.

Are you, perhaps, feeling a little overwhelmed by your personal work environment? If so, and this is a habitual state rather than an occasional, acceptable occurrence, read on!

Here is what I have found to be the most powerful tool that will help to restore your sanity when workspace chaos has expanded beyond your comfort zone. (You do have a comfort zone, I hope?)

Losing control
Let’s start with a key question. Why is your personal working environment habitually and unacceptably out of control?

Answer: Because it’s reflecting a way of working that isn’t working for you.

So making changes in your physical environment, by buying twenty plastic filing trays, dumping sixteen piles of paper into file cabinets, switching to an iPad, or even setting fire to your office is not going to solve your long term problem.

What you need to do is change the way you work. And change, as we all know, is hard.

Luckily, a lot of smart people have spent a lot of time thinking (and written a lot of books) about how to make changes in how you work. I’ve worked for myself for the last 27 years, read many of these books and tried their techniques, usually with limited success.

Getting Things Done
Five years ago I read David Allen’s Getting Things Done (known as GTD by devotees). Published in 2001, it’s still Amazon’s best selling book in the categories of Time Management, Health & Stress, and Self-Esteem. This doesn’t surprise me, as the book is brilliant. Unlike other productivity methodologies, it doesn’t prescribe a complete system for organizing your life. Instead, David explains clearly:

  • The essential workflow processes you need to follow to clear and organize your work-life; and
  • What you need to understand in order to choose tools and procedures that work for you.

Implementing GTD does not involve throwing out or changing all the ways you work now. Rather, Allen’s approach gives you both a powerful lens to see what is functional in your work-life, and a comprehensive framework for making improvements.

Each person’s implementation of GTD is unique. One person may use file trays and 3 x 5 cards to capture “stuff”, another, GTD software running on a personal computer or mobile device. If email messages are piling up in your inbox, there are GTD approaches to keeping your head above water. Ultimately, you’re responsible for doing the work you need to do. GTD just provides a practical way to create the system that works best for you.

I’m not going to delve more into GTD here. There are plenty of resources on the web, including David Allen’s website and this introductory article from 43folders. But I suggest that, to start, you simply buy the book.

Am I 100% successful at implementing GTD in my work-life? No. Sometimes I find it difficult to maintain the necessary discipline. I also have some reservations about David Allen’s approach to reviews. But I have integrated GTD’s key features into how I work, and have obtained a significant increase in productivity. More importantly, I understand why my work environment can deteriorate and what to do if it does. Possessing this understanding is empowering for me.

I hope it is for you, too.

Do you use Getting Things Done? What’s been your experience? Or do you prefer another methodology to organize your personal work environment?

Image attribution: Flickr user harryharris

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Jerry Weinberg’s Ten Laws of Pricing

August 4th, 2010

soc100dpiIn March I posted a summary of Jerry Weinberg’s ten laws of trust, taken from his brilliant book, published twenty-five years ago and still in print: The Secrets of Consulting: A Guide to Giving & Getting Advice Successfully. It was clear from the response that many people hadn’t heard about Jerry’s work.

Today I was thinking about adjusting my consulting rates, and remembered that Jerry has a lot to say on this subject too. Understanding his Ten Laws of Pricing made it easy for me to set fees for my work, and, more importantly, helped me feel comfortable with the role of money in my professional life. #2 alone gave me the confidence to bill an additional six digit income during my IT consulting career, and #9 makes setting your rate for billing or being charged anything a snap.

So here are Jerry’s Ten Laws of Pricing. If you like them and want to know more, do yourself a big favor and buy his book!

  1. Pricing has many functions, only one of which is the exchange of money.
  2. The more they pay you, the more they love you. The less they pay you, the less they respect you.
  3. The money is usually the smallest part of the price.
  4. Pricing is not a zero-sum game.
  5. If you need the money, don’t take the job.
  6. If they don’t like your work, don’t take their money.
  7. Money is more than price.
  8. Price is not a thing, it’s a negotiated relationship.
  9. Set the price so you won’t regret it either way. (Also known as the Principle of Least Regret.)
  10. All prices are ultimately based on feelings, both yours and theirs.

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How you can learn from personal stories

August 2nd, 2010

storyteller -maxpower- 4513002300_81ba70ab6f_bAfter I met Glenn Thayer on a warm Colorado evening a couple of months ago, I kept remembering a story that he told me about a celebrity charity event he was emceeing. This puzzled me, because the story had no obvious connection to my life or work.

Recently, I began to understand why his yarn kept popping into my head. I’ll post about Glenn’s story another time, but today I’ll write about how to learn from stories like Glenn’s.

Every day, the people in your life tell you personal stories. They might be a family anecdote, a play-by-play reenactment of last night’s game, a tale of frustration at work, or a child’s outpouring about an incident on the school playground: a unique stream of the tragic, the lighthearted, the passionate, and the mundane. Most of these stories pour through your consciousness, hover there for moments, and are gone. A few resonate in some mysterious way and stay with you for years. All of them influence you. And some of them can teach you valuable lessons—if you pay attention to them.

How can you learn from personal stories? Some, of course, have straightforward learning implications. For example, a relative’s harrowing tale of a ruined vacation due to last minute illness may encourage us to take out travel insurance, or a friend’s clear description of diagnosing a car problem may illuminate what a timing belt is and does. And here are some more, often poignant examples of learning from stories.

But what about stories that teach us important lessons in subtler ways? Sometimes we hear stories that touch us, but we don’t really know why. What can we learn when this happens?

If you are interested in exploring what you can learn from such stories, here are the three steps you must take. They may seem strange suggestions, but I vouch for their effectiveness if you are prepared to do the work.

Notice the important story
Unfortunately, there’s no universal metric that can tell us whether a particular story can teach us something that matters, because every story is contextually unique and each of us has unique lessons to learn. So, if you hear so many stories, how do you know which ones are important?

There isn’t a rational way to notice important stories. Instead, you need to cultivate your emotional intelligence, or, if you prefer the term, your intuition.

Important stories affect you at an emotional level. You live in a world that pays lip service to the rational, but, unless you’re a sociopath, you have emotional responses to your life experiences. The trick to noticing that a story is important to you is to detect that you have responded emotionally in a surprising way. An important story evokes an emotional response, and if that response does not make sense to you, there is gold you can mine from it. Glenn’s Colorado story brought up an emotional response that I didn’t understand. Noticing was all I needed to proceed to the next step.

Capture the story
Perhaps it’s my age, but I find that if I don’t capture the essence of the story so I can recall the details, the tale I’ve heard disappears, like smoke, from my memory within a day, never to reappear. So I carry around 3 x 5 cards to jot down stories and ideas I have. (I’ve also started using Simplenote on my iPad for the same purpose.) When I heard Glenn’s story, I wrote “Do you have a handler?” on a card, which was enough for me to remember his story until I got home and added the phrase plus a few notes to a file I keep of potential topics for blog posts. Now the heart of his story was captured in a place where I would see it weekly whenever I was thinking about a blogging topic.

Tease out the meaning
Teasing out the meaning of an important story is a creative exercise. When I came across Glenn’s story in my blog post pile last week, I decided to spend some time musing about it. I’ve found that the two best ways for me to go into a creative place involve either:

  • Performing mindless physical activity, like stacking wood, going for a walk, washing dishes, or taking a shower.
  • Listening to loud music that I like.

while daydreaming about the topic in question.

Your methods for stimulating your creative juices are probably different. When you’re ready, find a time and place when you won’t be interrupted and apply them. Here are some tips for making the most of your creative exploration of the story:

  • Relax, don’t have any preconceptions about what might happen—watch and listen to whatever drifts through your mind.
  • Don’t censor thoughts and images that come up, just make note of them. I like to have a pen and paper available to record what comes up.
  • Concentrate on the non-rational; you can unleash your analytical powers once your daydreaming phase is over.
  • Don’t expect to unlock all the secrets of the important story in one session. You may want to return to it in a few days to see what’s jelled, what seems important, and what now feels superficial.

I’ve learned some important things about myself and my life by examining stories that have power for me. I hope the techniques I’ve described are useful for you too.

How do you make sense of important personal stories you’ve heard? Do you have examples you’d like to share?

Image attribution: Flickr user maxpower

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Pecha Kucha, not Ashton Kutcher

July 25th, 2010

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Instead of going after celebrities to present at your next conference, highlight some stars amongst your attendees with a Pecha Kucha session!

Pecha Kucha is a dynamic presentation format that has spread globally since its invention in Japan in 2003. Think of it as a haiku for presentations – twenty slides automatically advanced, each shown for twenty seconds, while the presenter shares his or her passion about a topic. Because each presentation lasts just 6 minutes and 40 seconds, presenters are challenged to be concise, targeted, and creative—and you can pack eight attendee presentations into an hour-long conference session.

Oh, you have a question? You want to know how to pronounce Pecha Kucha? Don’t be embarrassed, everybody asks. Just watch this short YouTube video:

O.K., glad to have cleared that up. You can also incorporate Pecha Kucha into a social event at your conference by scheduling your presentations during an evening social, with food and drink available while the presentations go on. This is the format used at Pecha Kucha Nights, held in hundreds of cities all over the world four or more times a year.

It’s pretty easy to set up a Pecha Kucha session. Before the conference, you’ll need to explain the format to your attendees, promote the session, solicit presenters, and send them a presentation template. Have them send their presentations to you before the session. On the day, you’ll need an appropriately sized location with presentation-friendly lighting, a wireless mike and sound system, a schedule, and a screen, projector and laptop running PowerPoint or Keynote. Add an MC and a staffer for the laptop and you’re ready to go!

I’m a big fan of Pecha Kucha as a way for people to connect and learn in a fun, fast-paced environment. I’ve just signed a contract to run Brattleboro Pecha Kucha Night, and we’re working on holding a Pecha Kucha session at Event Camp Twin Cities this fall.

Want to learn more? Check out the hundreds of presentations available on the official Pecha Kucha website. (I especially like this one by Daniel Pink on Emotionally Intelligent Signage.) I also recommend you attend a nearby Pecha Kucha Night to experience the format firsthand. I think you’ll see how Pecha Kucha can liven up any conference.

Have you used or experienced a Pecha Kucha session? How did it work out for you and/or the attendees?

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One hour of conference consulting included (a $60 value)!

Planning a conference? An hour of consulting advice is included with your purchase! Buy the book and contact Adrian Segar!

Where To Buy

Conferences That Work is available in eBook ($11), paperback ($25) or both ($31) via PayPal on this site. Signing and U.S. shipping included. Also available from your local bookseller, online everywhere, and at Booklocker.com.

About Adrian Segar

Adrian Segar, Author of Conferences That Work Adrian Segar has organized and facilitated conferences for 30 years and has been refining Conferences That Work since 1992.

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