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Why don’t meeting conferences pay speakers?

May 20th, 2013 by Adrian Segar

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“All I want is not to be insulted by the people I’m serving by them paying me less than they pay their kids’ piano teachers or their own hair stylists. They can say all the nice things they want when I’m finished. But when they hand me a paltry check, what are they really saying? What do they expect me to conclude about how much they value my work?”
John G. Stackhouse, Jr

I like going to event industry conferences. I enjoy meeting old friends, making new ones, and learning new things. I love presenting on all kinds of topics that revolve around making conferences fundamentally better for participants and organizers.

But there’s one thing that really bothers me about these events.

The pitiful reality that few meeting conferences offer to pay speakers.

Traci Browne wrote about this miserable state of affairs three years ago. Sadly, nothing has changed, so I’m raising the topic again.

The default offer, often considered generous, is to cover expenses, though you’d be surprised at how many invitations to present I receive that don’t even mention that. Sometimes organizers have tried to get me to pay full registration too!

When you ask whether a fee will be paid, a common response is “well, we don’t have a budget for that.” Sometimes this is preceded by an embarrassed pause, sometimes not. Hmm, you have an F&B budget, a venue budget, and an administrative budget, but you don’t have a budget for the people who you’ve invited to fill your event with educational goodness and value? Why not?

One answer, of course, is “it’s always been done this way.” This is a rationalization for a lot of bad things in this world.

Another is “you’ll get exposure.” Listen up guys: good speakers for your sessions already have exposure—they aren’t relying on free speaking engagements. Yes, I have had presentation opportunities lead to client work, but not to the extent that they’ve even come close to paying the time and monetary costs to a) create a session proposal, b) prepare a presentation (typically five to ten times the presentation’s duration), c) travel to and from the venue, and d) give the presentation.

Finally, we have the “don’t you want to give to your community?” angle. Yes, I do. Yes, I speak for free or at a reduced rate probably more than I should. I also look for other ways to receive benefit that the conference organizer can provide, e.g. a professional video of my session or a couple of extra hotel nights at a really nice conference location. But, unfortunately, supporting your professional community doesn’t pay the bills.

The next time you (yes, you, you know who I’m talking to) are planning an event, build some money into your budget to pay speakers. When you ask someone to present, offer them up front specific compensation for their expenses and their time and expertise. The message that you value their presence at your event, rather than taking them for granted, will speak volumes.

Photo attribution: Flickr user danmoyle

Breaking: Government concerned about privacy concerns of “eyes”

May 17th, 2013 by Adrian Segar

 

blindfold 5457661504_48f3b6f8f0_bDateline Washington, DC. May 17, 2013: Congressional representatives today raised concerns about citizens’ ability to see what is going on by using their “eyes”, two organs buried inside most people’s heads.

“Forget Google Glass,” said Rep Joe Barton, “what if the average US Citizen obtains the ability to ‘see’ what is going on in their immediate vicinity? All hell could break loose. The privacy implications of this ‘vision thing’ are staggering and must immediately be addressed by a high-level governmental commission with the authority to put a stop to it.”

Rep Joe Barton then proceeded to tie a bright red bandana around his “eyes” which he said would stay in place “until the emergency is over.”

Photo attribution: Flickr user briananthonyadams

How can we hold an effective realtime virtual discussion

May 12th, 2013 by Adrian Segar

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During a video chat last week, the delightful Australian sociologist Stephen Mugford asked me an interesting question. How can we hold an effective realtime virtual discussion? As anyone who’s tried it knows, creating an effective face-to-face discussion with twenty or more people is challenging enough!

Stephen, who consults extensively on cultural change with police and military organizations, had an idea. Both of us use the fishbowl format for face-to-face group discussion because it clearly delineates who can talk at any moment and prevents monopolization of discussion by a few individuals. Is there, Stephen asked me, some way to translate the fishbowl format to an online environment? He had been unable to find such a service.

I told Stephen about my experience, three years ago, using the amazing Maestro Conference system, a teleconferencing system that can indeed provide fishbowl discussion functionality (and a great deal more besides) but only for audio. We agreed that what really was needed was an audiovisual conferencing system.

What would such a system need to be implemented? The hardest technical requirement is the ability to handle a live A/V feed from each participant. This is hard—there’s a reason why Google Hangouts are limited to a maximum of ten participants! Handling the bandwidth and switching of multiple A/V streams is challenging, and, with current technology, expensive.

But it’s probably doable. And, I suspect, the first company that brings this product to market will find many customers.

Any technology companies out there willing to rise to the challenge?

Photo attribution: Flickr user choconancy

 

The center of inattention

May 6th, 2013 by Adrian Segar

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I like being the center of inattention.
Sparrow

I love Sparrow’s aphorisms, but this one especially snagged my heart. It speaks of the space I inhabit when I facilitate effectively—becoming a creator of process that works for others and is not about me.
Photo attribution: Flickr user hjiang196

Hack the peak-end rule to maximize conference impact

April 29th, 2013 by Adrian Segar

Cirque Peak!Every conference planner should know about the peak-end rule. First suggested by Daniel Kahneman, winner of the 2002 Nobel Prize for Economics and the author of the fascinating book Thinking, Fast and Slow, the peak-end rule suggests that we judge experiences largely based on how they were perceived at their peak and at their end.

Donna Kastner, in an interesting CVENT blog post, argues that we should concentrate on making sure that our events end powerfully. That’s because the peak-end rule implies that an event with a peak and then a powerful finish will be remembered better than one with two peak experiences sandwiched in the body of the event.

I wonder, though, if we can do better. By dividing up the event into multiple, short, distinct experiences—each with its own peak and concluding learning—I suspect it’s possible to create an more memorable event. I just finished staffing a four-day workshop crammed with a wide variety of unique highly-participative experiences. Because the activities included were so diverse there were many peaks, each of which stands out in my memory because they were embedded in a unique experiential context. The proof? I still vividly remember much of the first of these workshops that I attended ten years ago!

By including many different kinds of short experiences in our events, I believe it’s possible to hack the peak-end rule and maximize the memorability of our events. What do you think?

Photo attribution: Flickr user mayhem

A birthday present for you on the 21st anniversary of Conferences That Work

April 22nd, 2013 by Adrian Segar

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What a long strange trip it’s been
The first Conferences That Work event was held June 3–5, 1992, at Marlboro College, Vermont. If you had told me then that the format would spread all over the world, and that twelve years later I would devote my entire professional life to designing, facilitating, and evangelizing participant-led and participation-rich events I would have said you were crazy.

Even last week, glimpsing a couple of copies of my book lying on a table behind a Swiss conference organizer during a Skype call evoked a moment of disbelief, though it was quickly followed by a mixture of excitement and pride.

That original 1992 conference has been held every year since, adding an extra day and becoming, in the words of one participant, “The best education focused tech conference on the planet.

Hardly a month goes by these days without my hearing about events organized by people who have purchased Conferences That Work: Creating Events That People Love, and it’s becoming clear to me that there are many Conferences That Work taking place that I’ll probably never know about.

A free gift for you
Although I’m hard at work finishing my next book I haven’t forgotten Conferences That Work. The format continues to evolve, so I’m writing a supplement that describes the improvements, both large and small, that I and many collaborators have suggested and implemented since Conferences That Work: Creating Events That People Love was published in 2009. I’ll publish the supplement as a free ebook in the next few months.

Want a copy? Let me know using the form below and I’ll send you a copy when it’s ready.

Think of it as a 21st birthday present to my creation and its practitioners. This drink’s on me!

______________________________________________________________________________
If you'd like a free copy of the ebook update to "Conferences That Work: Creating Events That
People Love" please supply the following. Your contact information will not be used for any other purpose.

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Optional. I would like to be informed when your next book on
participation techniques for conference sessions is published.
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Photo attribution: Flickr user data_op

Conferences as communities of practice

April 15th, 2013 by Adrian Segar

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COP on the beat
One of the reasons I love facilitating peer conferences that use the Conferences That Work format is my enjoyment in experiencing the wonderful support and development they provide for communities of practice (COPs). What are COPs? Why are they important? How do peer conferences support them? Read on!

Communities of practice
Communities of practice—a term coined by educational theorist Etienne Wenger—are a group of people who share a common interest, profession, or passion and actively engage around what they have in common. COPs include three key elements: a shared domain of interest; a group whose members interact and learn together; and the development of a shared body of practice, knowledge, and resources.

While the term is relatively new, communities of practice have existed in human societies for hundreds, perhaps thousands, of years. Systems of apprenticeship and professional guilds, developed in the Late Middle Ages, all incorporate the three COP elements. In fact, COPs have been the predominant modality for professional learning for most of human history!

Why are COPs important?
The Middle Ages are long gone and today we can learn in many new ways. Does this mean that COPs have outlived their usefulness? By no means. Here’s what Harold Jarche thinks about the role of communities of practice in creating effective working environments:

My recommendation has been to support workplace activities that are both cooperative and collaborative and also to provide the necessary support structures. However, my observations to date show that a third piece is required, and that is the fostering of communities of practice to connect the two. These communities, internal and external, are a safe place between highly focused work and potentially chaotic social networking. I also see the support of communities of practice, through skill development and structural support, as a primary role for learning & development staff.
First structure the work system, Harold Jarche

In other words, as shown in Jarche’s diagram above, COPs provide an essential link between the work performed by individuals and teams in organizations (where the rubber meets the road) and the rich possibilities for interaction and learning now available from our social networks, both face-to-face and online.

How do peer conferences support communities of practice?
So where do communities of practice reside today? In Conferences That Work: Creating Events That People Love I argue that participation-rich and participant-led peer conference formats like Conferences That Work provide a wonderfully rich environment for communities of practice. At a (well-planned) traditional conference, conference planners invest significant time and effort before the event attempting to determine who can potentially provide an “above average” contribution on the conference subject, but peer conferences make no such a priori assumptions about who is a teacher and who is a learner. Rather, they promote an environment in which teaching and learning are ever-fluid activities; the teacher at one moment is a learner the next. Sometimes, everyone in an interaction is learning simultaneously as social knowledge is discovered, constructed, and shared.

Peer conferences aren’t built on the expectation that every attendee will significantly contribute to the event. Rather, peer conference process provides the opportunity for anyone to contribute, perhaps unexpectedly, but ultimately, usefully.

In my experience, peer conferences are high-quality incubators for communities of practice—they provide a wonderful way for a group of people to explore the potential for creating an ongoing community. The majority of peer conferences that I have facilitated have turned into regular events, but, even when this does not happen, a peer conference inevitably leads to new long-term relationships and communal projects of one kind or another. Conversely, communities of practice can use regular peer conferences to effectively explore and deepen their collective learning and intragroup relationships.

Essential tools
In conclusion, I think of peer conferences as being essential tools—like the radios and scanners used by the other kinds of cops—that support the construction of social knowledge and appropriate learning for communities of practice. Add them to your workplace and conference toolkit and your COPs will reap the benefits!

The day I lost my mind

April 9th, 2013 by Adrian Segar

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Saturday
Last Saturday I lost my mind.

While alone in my Vermont home I suffered a spell of transient global amnesia (TGA), a rare mental condition.

“A person having an attack of TGA has almost no capacity to establish new memories, but generally appears otherwise mentally alert and lucid, possessing full knowledge of self-identity and identity of close family, and maintaining intact perceptual skills and a wide repertoire of complex learned behavior. The individual simply cannot recall anything that happened outside the last few minutes, while memory for more temporally distant events may or may not be largely intact.”
—Wikipedia

I have no clear memory from around noon through 6 pm, when I found myself in an emergency room hospital bed.

Here’s what I’ve reconstructed from others’ accounts:

I’ll never know what happened the first few hours, as there was no one with me. Around 3 pm my son called about his taxes and I spoke to him for a few minutes before he had to interrupt the call. When he called back five minutes later I had no memory of him calling. “Dad,” he said, “you sound strange. Are you stoned?” I indignantly told him I wasn’t. “Perhaps you should call mom,” he suggested.

I did not remember where my wife was, which did not seem especially strange to me. I checked my computer calendar, clicked on Today and saw Celia was in Boston. I couldn’t remember why she was there. I did not remember what day it was. I kept looking at the calendar to remind myself and promptly forgot. Somehow I called Celia and said, “My brain isn’t working properly.” She phoned our neighbors and, luckily, Jim was in and came to our house. Celia, trained as an occupational therapist and very worried that I had had a stroke, asked Jim to have me raise both hands and smile. I obeyed his request and had no problem. She called the local hospital and it was decided to have Jim bring me there while she drove home for two hours at high speed.

I have no memory of driving with Jim to the hospital or of being admitted.

It felt like I was dreaming. In the middle of a dream, one’s experience of the moment seems normal, but memories of prior moments vanish almost immediately.

But this was a waking dream.

I was not agitated or angry, as some TGA victims are. Instead, I was curious about what was going on and continually attempted to use available higher functioning memory aids—my computer calendar, phone, and the people around me—to regain an understanding of what was happening. I had limited success, and repeated my questions and observations over and over again.

“It’s like being in a dream.” “When did you get here?” “I wouldn’t recommend this.” “This is really bizarre.”

I had no idea I was repeating these phrases every five to ten minutes.

I remember Jim being with me shortly before he left, and Celia arriving. During Celia’s frantic drive home, Jim’s wife told her that her brother-in-law had experienced what I was going through, that it might be something called transient global amnesia, and I would probably be fine. By the time Celia arrived at my hospital bed, the ER head doctor had ruled out a stroke and diagnosed me with TGA.

We stayed in the ER while my short-term memory continued to improve. Time seemed to pass oddly; I’d look at my watch and discover an hour had gone by in a flash. I became aware that I was repeating myself. Finally, it was clear that I was improving. At midnight I was discharged and Celia drove me home where, exhausted, we both went to sleep.

Afterwards
On Sunday my short-term memory was pretty much back. There was a weird hole in my memory of the previous day, a disquieting haze. I tried to fill it in with the recollections of others, but it remained a caricature of memory, one not experienced directly by me but constructed from external reports.

I am thankful that I am back to normal, whatever “normal” means. My experience has given me a glimpse of the amazing operation of our brains, by showing for a moment what can happen when something goes haywire. Celia suffered more than me, shouldering the terrible worry that I would be impaired permanently. By the time I was aware that something abnormal had happened I was on the mend.

As the days pass, my TGA grows distant, shading into my normal imperfect memory of the past. It is increasingly hard to conjure up the sheer strangeness of the experience.

Perhaps that’s just as well.

Note: Transient global amnesia is rare (2-5 people per 100,000), is unlikely to reoccur, and, though there are various theories, has no clear cause.

Photo attribution: Flickr user thegeekshallinherittheearth

 

How to spread your time jam

April 8th, 2013 by Adrian Segar

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You’re probably a consultant—even if you think you aren’t. So, what’s the best way to spend your consulting time? Let’s explore the choice of how many people to work with.

You could work with one other person, maximizing your influence and effectiveness for that one person. In one-to-one work you can adjust the amount of detail and depth, level of sophistication, optimum environment, and speed at which you interact to create the best possible circumstances for appropriate learning and problem solving.

Or you could work with several people simultaneously. A small group can be a marvelous place for people to learn, with your contribution immediately available to all and easy access to clarification and further learning through feedback, questions, and sparked conversations. Perhaps your words of wisdom are more relevant to some in the group than others, but what you say is reaching a wider audience.

How about teaching a class? Now your expertise reaches tens or hundreds of people, though it’s harder to know whether what happens is hitting the spot with your students. Even using frequent feedback and small group work doesn’t give you the same guiding information you could get from a small group, and your class could be largely irrelevant to some without you ever knowing it.

What about writing a book? I spent four years part time writing Conferences That Work: Creating Events That People Love. Thousands have purchased the book, many more people than I’m ever going to reach at a single event. That’s an impressive spread of influence. And yet, although I’ve spoken with many purchasers over the last three years since it was published, they are a minority. For most buyers, I don’t know whether they’ve devoured it from cover to cover or if the book sits, unread, on a pile or a shelf.

There’s a dilemma here.

The Law of Raspberry Jam
Jerry Weinberg, calls this dilemma the Law of Raspberry Jam:

The wider you spread it, the thinner it gets.

The smaller the number of people we work with, the more likely we are to influence effectively. The more people we work with, the wider our influence spreads but the weaker it gets.

One interesting observation about influence is how our society values spread over depth. In general, people who successfully spread thin but wide are compensated—with money and fame—better than those who successfully go for depth.

Or, as Jerry puts it:

Influence or affluence; take your choice.

(I wonder about the rightness of this. Most of the important learning in my life, and I suspect in most people’s, has sprung from powerful personal interactions, not thinly spread broadcast content. Well, so be it.)

So what should we do?
As usual, it depends. Let’s assume you have needed expertise or something important to share. If you want fame and fortune more than anything else, then get cracking on that blockbuster book, big movie role, etc. If you want the opportunity to make a big difference with a few people, then concentrate on being a great consultant to your clients.

I love working with individuals and small groups, so I spend much of my time concentrating on depth over breadth. But it’s also important to me to get my ideas out into the world, even though I don’t enjoy the process as much, so I blog, write books, give presentations, and facilitate conferences. Spreading my influence thinly in these ways creates openings for the personal connections and work that are my preferred passions.

This way of looking at how many people you work with can be applied to your use of social media too. Celebrities broadcast to their followers but usually don’t interact with them much. I prefer to use social media for conversations, but I also send out links to my blog posts. We get to choose.

Making a choice
Getting the balance right between depth and breadth is a personal choice—there is no one right answer. The first step is to notice the balance you use and determine if it’s working for you. If not, consider adjusting your work mix so it better reflects your needs and wants.

Don’t stop there. I worked with clients almost exclusively for many years before discovering that there were things I wanted to share en masse. Your optimum balance between depth and breadth may change over time. So evaluate it regularly as part of your regular work life review.

That way you’ll be spreading your time jam just the way you like it. Yum!

Photo attribution: Flickr user KennethWatt

The myth of the conference curator—part 2

April 1st, 2013 by Adrian Segar

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A year ago I wrote about the myth of the conference curator, starting with the observation that highly paid sports scouts do barely better than chance at picking great players. Last week, Seth Godin wrote this:

“We have no idea in advance who the great contributors are going to be. We know that there’s a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don’t know who they are. That means that the old systems, the ones where just a few people were anointed to be the chosen authors, chosen contributors, chosen musicians–that system left a lot of people out in the cold…The curated business, then, will ultimately fail because it keeps missing this shoulder, this untapped group of talented, eager, hard-working people shut out by their deliberately closed ecosystem…Go ahead and minimize these open systems at your own peril. Point to their negative outliers, inconsistency and errors, sure, but you can only do that if you willfully ignore the real power: some people, some of the time, are going to do amazing and generous work… If we’ll just give them access to tools and get out of their way.”
Most people, most of the time (the perfect crowd fallacy) by Seth Godin

Appropriate participation techniques are the tools for participants to do amazing and generous work—for others and for themselves—at conferences. Give them permission, access, and support for these tools and get conference curators out of their way.

Process facilitators—yes. Conference curators—no.

Photo attribution: Flickr user elgris

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