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Archive for February, 2010

Helping conference attendees satisfy their curiosity

Friday, February 26th, 2010

“Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.”
Linus Pauling

Three questions

When I was a graduate student I used to dislike going to academic conferences. Despite having won a senior scholarship to Oxford University I was scared of walking into a room of people I didn’t know and trying to start up conversations. When I sat next to random folks at lunch and we talked, I always had the sneaking suspicion that there were probably other people present at the conference whose company I’d enjoy even more—but I had no way to figure out who they might be.

We are curious about other people, especially if we know that we share a common interest. And every culture has its own conventions for meeting and learning about strangers. Unfortunately, in a conference setting these conventions limit the number of people we can meet. For example, in my experience even an extreme extrovert will find it difficult to meet a majority of the people at a 100-attendee two-day conference.

So in the 80’s, when I began to have opportunities to design my own conference formats, I knew that I wanted to include the opportunity for participants to learn about each other, right at the beginning of the event.

Over the years, this desire shaped the first Conferences That Work session: the roundtable. The core of every roundtable is the time when each attendee in turn answers the following three questions to a large group (usually, everyone else who is attending the conference).

“How did I get here?”
“What do I want to have happen?”
“What experience do I have that others might find useful?”

How these questions are explained to attendees is described in detail in my book. There are no wrong answers to the three questions, and attendees can answer them by publicly sharing as little or as much as they wish. What I find wonderful about roundtable sharing is how the atmosphere invariably changes as people speak; from a subdued nervousness about talking in front of strangers to an intimacy that grows as people start to hear about topics that engage them, discover kindred spirits, and learn of unique experiences and expertise available from their peers. When sharing is over, both a sense of comfort and excitement prevail: comfort arising from the knowledge attendees have of their commonalities with others, and excitement at the thought that they now have the rest of the conference to explore the connections and possibilities that the roundtable has introduced.

Switching the responsibility for initial introductions from attendees to the conference model bypasses normal social conventions – replacing them with a safe place for people to share about themselves to others. This simple conference process gives attendees the openings they need to further satisfy their curiosity about their peers. It works amazingly well.

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My Anguilla vacation – a 24/7 event

Wednesday, February 24th, 2010

This is the first of my blog posts written while vacationing in Anguilla.

I’m in the middle of a three-week idyllic vacation in Anguilla, a tiny Caribbean island. Colonized by the British in the 17th century, Anguilla today is an internally self-governing overseas territory (Google it!) that still retains charming traces of its colonial past: driving on the left, Cadbury’s chocolate, the ubiquitous use of “Good morning”, etc.

It’s getting harder to think of topics for blog posts as Celia & I are plied with fiendish rum drinks concocted by Susan, one of the three women doctor friends who are visiting us this week. (Yes, I know I’m on vacation, but, after lying for hours on a stunning powder-sand beach in the shade of a coconut palm, watching the hypnotic ebb and flow of perfect blue translucent waves, I begin to worry that I will never be able to think a coherent thought again – and, alarmingly, this is starting to seem O.K.)

This is our fifth vacation in Anguilla. And besides some of the most beautiful beaches in the world (with almost no one on them), goats that ramble all over the place, excellent restaurants, and plentiful mango coladas, there are about 14,000 other reasons why we keep coming back.

The people.

Just about everyone I’ve met who lives here has been friendly and engaging. Once in a while, all of us have a bad day, but Anguillans seem to stay upbeat regardless. There is a sense of acceptance of life’s realities here, and a tendency to look on the bright side of everyday trials and tribulations.

Anguilla’s economy is almost totally dependent on tourism. So how locals respond and interact with tourists like me is critical to their livelihood. In my experience, Anguillans are uniformly pleasant without being obsequious. From my outsider’s point of view, they are running a 24/7 event which I’m attending. And they do it with style and an open heart, just being themselves.

Event planners like me can learn a lot from them.

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Minimizing vendor pitches during conference sessions

Friday, February 19th, 2010

audience question 3662375163_db69fbfbb3Traci Browne of Trade Show Institute has been reading my book and recently wrote:

One of my biggest questions is around vendor pitching at peer-to-peer sessions and not letting them dominate. You know who these people are, they are everywhere and it’s hard to avoid them.

If you’ve read my book you’ll know that unwanted vendor pitches are not a problem at Conferences That Work. Why? Because attendees know that they determine what happens at peer sessions. Not conference organizers, and certainly not vendors.

Vendor representatives who wish to attend peer sessions are given a set of clear expectations by the conference staff, including having representatives sit quietly and observe, and only providing contributions if they ask for and receive an OK from the people present. They are also warned that it’s possible the session attendees may not want them to be present, though this is rarely a problem in my experience.

At sessions where sensitive personal experiences may be discussed or where frank discussion of commercial products and services may occur, the session facilitator asks at the start for attendees’ permission to allow vendor representatives to sit in. If someone objects, vendors are not allowed to attend.

When I ran traditional conferences with vendor exhibits, unwanted vendor pitches were a sometimes distasteful and seemingly unavoidable component of the conference experience. Since moving to the peer conference format I have not had one problem allowing vendor representatives to attend conference sessions.

Image attribution: http://www.flickr.com/photos/39852069@N03/ / CC BY-NC 2.0

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Clay Shirky & my mission

Wednesday, February 17th, 2010

Clay Shirky

Clay Shirky

Clay Shirky, the author of one of the best books I’ve read on the transformation of our lives by social tools, Here Comes Everybody: The Power of Organizing Without Organizations says he writes about “Systems where having good participants produces better results than having good planners.

That helps me express what floats my boat.

I am driven to explore systems where having good process produces better results than having good participants or good planners.

Image attribution: http://www.flickr.com/photos/poptech2006/ / CC BY 2.0

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Does asking attendees in advance for program suggestions work?

Monday, February 15th, 2010

Does asking attendees in advance what they want to have happen at a conference workOver and over again, attendees report in conference evaluations that the predetermined program was a poor fit to what they would have liked to have happen. In my experience, the average participant gives lukewarm ratings to over half of the sessions available to them at a conventional conference.

How can we do better?

One obvious approach is to poll attendees before the conference. Nearly all conscientious event planners do this.

The problem is, asking your attendees for their input on the upcoming conference program simply doesn’t work very well. Here’s why:

  • Attendees, like all of us, are busy people. How many of yours are going to fill out a long (or even a short) questionnaire about what they want at an event that’s happening six months from now? Not many. Even if you force them to answer as part of the registration process, how much time are they going to spend to really think about the three most important topics they’d like you to offer? Sure, a minority of attendees will be conscientious and may give you some good ideas. But do you know if they represent an unbiased sample of your attendees? Do you want to base your conference program on their responses?
  • Most food goes stale. (OK, Twinkies don’t, but how many of us enjoy eating Twinkies?) Similarly, most conference topics have expiration dates. The topic that’s hot now may be cold by the time your conference rolls around. So even if lots of your attendees tell you they’re really into sushi now, it may be Cambodian Cha knyey when it’s time to actually sit down for the conference meal.
  • There’s a world of difference between a response to the question “What do you want” when it’s asked about the distant future and when it’s asked about what you want in the next five minutes. At Conferences That Work, when the roundtable facilitator announces that, in five minutes, people will start to answer three questions out loud to everyone present, minds become wonderfully concentrated. That’s when you find out what attendees really want. Not before.

I’m not saying we should give up asking in advance what attendees want in a conference program. Sometimes you’ll get good suggestions for conference presenters or session topics that you can turn into valuable sessions at the event. But you’ll rarely be able to create the bulk of a conference program that fits as well as one that’s created at the event.

So, don’ t sweat about creating the perfect conference program in advance. Relax. Use the first two sessions of Conferences That Work to ask your attendees what they want. Your attendees will build the best program possible themselves—and they’ll thank you for the opportunity!

Image attribution: http://www.flickr.com/photos/joshuacraig/ / CC BY-ND 2.0

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The potential of group process

Wednesday, February 10th, 2010

A few times a year I fly to Phoenix to staff large group seminars that last three or four days and involve intensive group interaction, sharing personal experiences, and individual and group feedback. Quoting from an invitation:

friends circle 2657975401_770b30116a_o

“The seminar involves risk-taking, emotional investment and expanding your comfort zone. It is all part of a process that has been developed and fine-tuned over a number of years. We know it works; we also know the more you contribute, the more you will gain from it. We hope that you recognize mixed emotions and feelings are a part of the process which, when acknowledged and examined, yield tremendous rewards including greater focus and clarity about your goals, new choices for your personal and professional life, and closer more intimate relationships.”

I’ve staffed almost twenty of these events over the last seven years. Typically there are around sixty participants, and I lead a group of six or seven people. I won’t have met the people in my staff group before and, most likely, will never meet them again.

By the end of our time together, the people in my group know more about the other members than most people know about their closest friends. And, more important, everyone has received valuable information about themselves from their group members and from their responses to what happens during the event. This all happens in a safe and supportive environment. Most people find their experience profoundly moving, sometimes life-changing.

You might be interested in, skeptical, or dismissive of what I’ve just described. That’s not the point. What’s important is my repeated observation that most of us have the potential to quickly develop intimate, powerful connections with others at group events. What must we do for this to occur? At a minimum we must offer 1) a safe environment, and 2) permission and support to step a little outside what we’ve been taught (albeit for good reasons) about what can happen when we meet people.

No, Conferences That Work aren’t large group seminars that launch participants on a voyage of self-discovery. They are gentle, joyful events where people learn, share, and connect safely around a topic of common interest. But my knowledge, gained from those Phoenix seminars, of what’s possible when people get together drives everything I do.

Image attribution: http://www.flickr.com/photos/virtualvillage/ / CC BY 2.0

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14 things I learned at EventCamp 2010

Monday, February 8th, 2010

(Part two of my reflections on EventCamp 2010, held February 6th in New York City. Part One here.)

Adrian at EventCamp 2010

Image kindly provided by Sofia Negron Photography

As at every good conference, it was the people who made EventCamp 2010 most memorable. I can confirm that #eventprofs are just as cool face-to-face as online! To be warmly accepted in New York City by members of a virtual community that I joined just ten weeks ago, and to enjoy curiosity and interest about my book and Conferences That Work from members of the professional events industry for many years was a great experience for me.

I made and strengthened many relationships at EC10, and I learned some interesting things. Hopefully some will be new to you as well. Here’s a summary:

  • Paul Salinger: 1) Oracle runs thousands of events every year. Oracle’s European face-to-face meeting attendance was falling. Making them hybrid events (f2f events with a simultaneous remote audience) has turned this around. 2) But Paul is not a fan of the current generation of commercial virtual event platforms.
  • Twitter is being used successfully to drive retail sales to physical venues (e.g. “first 100 people to whisper “puppy” at our New York store get a free cupcake”).
  • In a similar vein, Jeff Hurt kindly explained to me how FourSquare is being used to cross-market between businesses that are close to each other (”check in at this hotel and get a free drink at the neighborhood bar tonight”).
  • How to price attendance at virtual events compared to the price for traditional attendees? No agreement at EC10 – one person had successfully charged the same (~200 people, half present half remote) which surprised most people. Someone suggested trying a contribution model.
  • Robert Swanwick recommended posting video clips of conference presenters online before the event starts, giving participants an advance look so they can better choose the sessions they attend.
  • Tools for event streaming: Robert mentioned Procaster for stream editing and his product twebevent which is available in a free version.
  • Jeff Hurt gave everyone a Post-It note and asked us to “write what you want to learn in this session”. He had the notes read out, while simultaneously grouping them into similar themes. Then Jeff  facilitated a session discussion and exploration of these themes, while skillfully weaving in his own comments and thoughts. This was a simple and effective technique for letting groups effectively explore the issues they want to explore.
  • Have an “MC of remote audience” who monitors the back-channel (usually a hashtagged Twitter feed) for audience questions and comments and communicates them to the local audience.
  • Find out who your brand champions are (specific customers who are enthusiastic evangelists for your products/services), stay in close touch with them, and be real nice to them!
  • Google “social media releases” to find out about how to write them – they’re not the same as traditional press releases. You can build social media releases on pitchengine or prweb.
  • What’s the most common technical problem for hybrid events? Not enough Internet bandwidth! Mary Ann Pierce told us that for several thousand people, she supplied dedicated 100MB service!
  • Here’s a great idea of Jeff Hurt’s to help to keep a balance between the needs of face-to-face and remote audiences during a session. Periodically, have the f2f audience hold five-minute discussions in small groups, while the speaker interacts directly with the remote audience!
  • Remember that the typical attention span of an attendee at a session is about ten minutes. Consider switching your mode of interaction frequently to hold attendee interest.
  • Don’t just stream events. Record the stream and make it available on demand. A lot more people will watch it that way.

That’s my list. If you were at EC10, feel free to add yours!

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First impressions from EventCamp 2010

Sunday, February 7th, 2010

(This is the first of two posts about EventCamp 2010. This one contains my first impressions; tomorrow I’ll write about what I learned there.)

EC10 - you had to be there...

EC10 - you had to be there...

Yesterday I attended EventCamp 2010 (#ec10) in New York City, a remarkable one-day conference organized by a colorful group of folks who coalesced around the #eventprofs hashtag on Twitter. In one year, their online connection generated enough energy to fuel the hard work needed to put together and run a successful face-to-face and simultaneous online conference for progressive event professionals from all over the U.S. A big shoutout to Christina Coster, Jessica Levin, Mike McCurry, Mike McAllen, their volunteers, and all the other folks involved for all their hard work putting EventCamp 2010 together.

EC10 was billed as a hybrid conference. While I’ve used the term hybrid to refer to conferences that are a mixture of peer conference and traditional conference, the #eventprofs crew use it to describe a conference that’s both face-to-face and online. Some 70 of us came to NYC, with an unknown (to me currently) number virtually. Since even I can’t be in two places at once, I couldn’t experience what it was like for the remote audience, but I’m very interested in reports from members of the #eventprofs community who attended online.

One really cool thing that the EC10 organizers did was to stream live interviews with each sessions’ leaders right after the session ended. This gave the remote audience exclusive extra content, with even the opportunity to ask questions directly afterward (remote questions were also answered during the sessions). It was like TV award ceremonies, where the cameras go backstage and the TV viewers get content that the physical audience doesn’t. The interviewer was the remarkable Emelie Barta, who I’d recommend to anyone needing smart media-savvy company promotion. While I’m handing out kudos, all of us owe a big vote of thanks to Core Staging who donated their time and equipment to make it happen for both the live and virtual conference.

When I walked through the door of the charming Roger Smith Hotel, I had never met a single member of #eventprofs face-to-face. That changed in the next few hours as I fell into conversation with #eventprofs luminaries at Lily’s Bar, and later 22 of us took cabs for a meal at Piolas. Those little Twitter avatars I’d seen over the last few months were replaced by real live people. What fascinated me was how the spirit that I had felt in our online conversations came right through face-to-face. And no longer was our conversation restricted to 140 character tweets and blog posts.

I was really surprised by the professional diversity of the folks I met at EC10. Convention center managers, trade show presenters, hotel sales managers, social media consultants, trade booth designers, association staff, marketing professionals of every stripe, show service vendors, eco-event organizers, event management gurus, the list goes on. I didn’t meet anyone who seemed to be a direct competitor of anyone else – everyone had their own niche, servicing a unique set of needs. Perhaps this is a reflection of the fact that the events industry is HUGE ($100B per year), but it was cool to learning more about the field from every person I spoke to.

We had a full day of sessions on Saturday from 8:30 a.m. – 5 p.m. The program had several sets of simultaneous sessions; I chose sessions on creating a hybrid event, integrating social media on-site, creating an online conference community, and balancing the needs of face-to-face and remote audiences. The latter was my favorite, run by the skillful Jeff Hurt. Jeff showed himself to be a master of finding out the group’s needs and then leading a focused discussion that uncovered many useful insights. (And he even ended on time!) I also enjoyed Samuel J. Smith’s fishbowl (a favorite group technique of mine) on the on-site integration of social media. But every session contained nuggets of useful ideas and information.

For me there were only a few minor negatives to the event.

  • I was disappointed that the conference program ended up having no free time slots for alternative sessions proposed by several conference attendees. I offered a couple of sessions related to Conferences That Work, but with worthy pre-announced sessions filling all the time we had, I didn’t get a chance to lead a session. (OTOH, there was widespread interest in my book, and I sold many copies, making my suitcase a lot lighter on the return journey to Vermont.)
  • The hotel’s wifi connection often buckled under the strain of live streaming and the highly connected attendees, which led to somewhat unpredictable Internet connectivity.
  • The clever unannounced lunchtime entertainment was entertaining, but took away time I would have preferred to spend on our energetic mid-day conversations.
  • Deirdre Breakenridge’s closing general session was, for me, the weakest. While a knowledgeable and likable speaker, she didn’t ask the audience what we wanted to hear about, and gave a prepared talk that didn’t really grab my interest. It was noticeable that, unlike other sessions, the #ec10 Twitter stream reflected very little of what she said.

After a high-energy but very enjoyable day, those of us who didn’t have to jet off somewhere else retired to Lily’s once more and from there, walked a block to Connolly’s where I greatly enjoyed dinner with Karen Levine, Jenise Fryatt (the famous @lyksumlikrish – my favorite Twitter name), and Traci Browne. And then I staggered off to bed…

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The Difference Engine

Monday, February 1st, 2010

babbage_3737229915_350a489eceWilliam Gibson & Bruce Sterling’s The Difference Engine introduces us to an alternative world where electronics was never discovered, where computers are made of polished brass and powered by steam.

Sometimes I dream I’m living in an alternative conference universe where we’ve never discovered that people who travel thousands of miles to be in the same room with one another don’t want to spend most of their time just listening to people at the front of that room.

Then I pinch myself, but I don’t wake up. Uh oh.

Image attribution: http://www.flickr.com/photos/bubba88xw/ / CC BY 2.0

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About Adrian Segar

Adrian Segar, Author of Conferences That Work Adrian Segar has organized and facilitated conferences for 30 years and has been refining Conferences That Work since 1992.

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