Welcome To
Conferences That Work
Design and facilitation of
innovative conference formats that reliably
build highly interactive, participant-led events,
leveraging attendee expertise and experience to
create exactly the conference that participants need and want.

"Simply the most productive conference I've been to."


POPWORKS Europe: 1½ day workshop, July 3 - 4, 2017. Registration open!


Do you want to make your current face-to-face conference "can't miss" better, even as more and more content becomes available online? Are you wondering how to successfully start a new conference? Are your events suffering from falling attendance, evaluations, or profits? I can help!

I'll help you create engaging conferences around the learning your attendees really want and need. Conferences designed to build meaningful, mutually beneficial connections between participants. Conferences that help people work smarter and lead to action.

For over 25 years I've been designing and facilitating Conferences That Work: innovative, highly interactive, attendee-driven events that leverage attendees' expertise and experience to create just the conference that participants want. If desired, you can include traditional plenary sessions to create an event experience that will delight your attendees.

I consult on your conference (re)design, facilitate entire conferences, individual sessions, and session crowdsourcing, present regularly about participant-led and participation-rich events, and lead interactive workshops on participation techniques anyone can use to fundamentally improve their meetings and conference sessions.

I also offer three popular sessions—The Solution Room, The Personal Introspective, and The Group Spective—that provide powerful opportunities for participants to learn, connect, engage, and reflect at your event.

My 2009 book, Conferences That Work: Creating Events That People Love condenses 30 years experience designing, organizing, and facilitating conferences into an information-packed step-by-step guide to a proven design for creating productive conferences that people love.

My latest book, The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action, is a comprehensive guide to participation techniques that increase learning, connection, engagement, and outcomes at any conference session or event.

Contact me today to set up a consultation.

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Peer Conference In Action

Recent Peer Conference Calendar Additions

  • 22 May 2017 - : Haute Dokimazo peer conference, The Thinkery, 1830 Simond Ave, Austin, TX.
    Adrian has designed and will facilitate Haute Dokimazo, a one-day peer conference for 100 senior-level event & experiential marketers.
  • 03 Jul 2017 - 04 Jul 2017: Europe Workshop: Techniques for Turning Meeting Attendees Into Participants, Amsterdam, The Netherlands.
    Adrian brings his expertise to Europe for this 1½ day workshop, a unique opportunity for you to: — learn how to make your conferences and conference sessions far more engaging and effective; — gain powerful meeting design insights; and — significantly increase participation and satisfa
  • 18 Sep 2017 - 19 Sep 2017: The Garden Center Group Fall Event, Burlington Hilton, Burlington, VT.
    Adrian will design and facilitate this two-day peer conference for The Garden Center Group: an association of progressive garden retailers, consultants and vendors who come together each year to net
  • 25 Oct 2017 - 28 Oct 2017: FinCon peer conference for personal finance media, Dallas, TX.
    FinCon is a peer conference for personal finance media. 1,000+ of the best bloggers and financial minds around today participate to connect, learn to create compelling online content, and discover the latest trends in the world of personal finance. FinCon is an annual event with a dual mission:

For more upcoming events >>>>


From The Blog:

April 24, 2017

How to change an organization’s culture

Is it possible to transform dysfunctional corporate culture like that of United Airlines into the employee engagement of Southwest or the indifferent customer service at Kmart into the customer-first approach of Wegmans?

After over thirty years working with organizations, I think that it’s possible to change organizational culture — but it’s far from easy.

First, many organizations are in denial that there’s any kind of problem with their culture, and getting leadership to think otherwise is an uphill or hopeless battle.

Second, if an organization does get to the point where “we want to change our culture”, there’s rarely an explicit consensus of what “needs to be” or “might be” changed.

Third, culture is an emergent property of the interactions between people in the organization, not a linear consequence of deeply buried assumptions that can be challenged and “treated” in isolation. Prescriptive, formulaic approaches to culture change, are therefore rarely if ever successful.

Finally, organizational culture self-perpetuates through a complex web of rules and relationships whose very interconnectedness resist change; even if you have a clear idea of what you want to do, there are no uncoupled places to start.

So, what might we be able to do? For concise advice, I recommend Chris Corrigan‘s excellent article The myth of managed culture change. Read it!

In particular, this excerpt caught my eye:

“Culture is an emergent set of patterns that are formed from the interactions between people. These patterns cannot be reverse engineered. Once they exist you need to change the interactions between people if you want to change the patterns.”
—Chris Corrigan, The myth of managed culture change

This is why process tools like those included in The Power of Participation are so important. Imposed, top down culture change regimes attempt to force people to do things differently, a process that Chris describes as “cruel and violent”. Participation process tools that allow people to safely explore interacting in new ways allow organizations to transform through the resulting emergent changes that interaction tools facilitate and support.

Image attribution: Animated gif excerpt from “Lawyers in Love” by Jackson Browne

Book covers

Thirty minutes free consulting included with book purchase on this site!

Download five free chapters here!

Where To Buy

Purchase eBook ($11), paperback ($26) or both ($32) at lowest available prices via PayPal on this site. Signing and U.S. shipping included. Paperback versions are also available from online bookstores everywhere.

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Testimonial

…events need engagement and participation and @asegar is the lead authority on the subject.

— Julius Solaris, Editor of Event Manager Blog, https://twitter.com/MeetMontreal/status/609033079802462208
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