Welcome To
Conferences That Work
Design and facilitation of
innovative conference formats that reliably
build highly interactive, participant-led events,
leveraging attendee expertise and experience to
create exactly the conference that participants need and want.

"Simply the most productive conference I've been to."


Do you want to make your current face-to-face conference "can't miss" better, even as more and more content becomes available online? Are you wondering how to successfully start a new conference? Are your events suffering from falling attendance, evaluations, or profits? I can help!

I'll help you create engaging conferences around the learning your attendees really want and need. Conferences designed to build meaningful, mutually beneficial connections between participants. Conferences that help people work smarter and lead to action.

For over 25 years I've been designing and facilitating Conferences That Work: innovative, highly interactive, attendee-driven events that leverage attendees' expertise and experience to create just the conference that participants want. If desired, you can include traditional plenary sessions to create an event experience that will delight your attendees.

I consult on your conference (re)design, facilitate entire conferences, individual sessions, and session crowdsourcing, present regularly about participant-led and participation-rich events, and lead interactive workshops on participation techniques anyone can use to fundamentally improve their meetings and conference sessions.

I also offer three popular sessions—The Solution Room, The Personal Introspective, and The Group Spective—that provide powerful opportunities for participants to learn, connect, engage, and reflect at your event.

My 2009 book, Conferences That Work: Creating Events That People Love condenses 30 years experience designing, organizing, and facilitating conferences into an information-packed step-by-step guide to a proven design for creating productive conferences that people love.

My latest book, The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action, is a comprehensive guide to participation techniques that increase learning, connection, engagement, and outcomes at any conference session or event.

Contact me today to set up a consultation.

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Peer Conference In Action

Recent Peer Conference Calendar Additions

  • 18 Sep 2017 - 19 Sep 2017: The Garden Center Group Fall Event, Burlington Hilton, Burlington, VT.
    Adrian will design and facilitate this two-day peer conference for The Garden Center Group: an association of progressive garden retailers, consultants and vendors who come together each year to net
  • 25 Oct 2017 - 28 Oct 2017: FinCon peer conference for personal finance media, Dallas, TX.
    FinCon is a peer conference for personal finance media. 1,000+ of the best bloggers and financial minds around today participate to connect, learn to create compelling online content, and discover the latest trends in the world of personal finance. FinCon is an annual event with a dual mission:

For more upcoming events >>>>


From The Blog:

June 26, 2017

Happy to Seize the Throne from King Content

Honored to be included on MeetingsNet’s annual Changemaker list, which “recognizes 20 outstanding meetings professionals for their efforts to move their organizations and the industry forward in unique and positive ways”. Here’s the description of my “quest to topple outdated models, including the one based on the idea that ‘content is king’.”

Making Change
I’ve spent 25 years working on changing outmoded mindsets about what we should be doing in meetings. Historically, topics had to be determined in advance, the meeting format was mainly lecture and did not encourage interaction, and content was king. To stay effective and relevant today, meetings must:

  • Respond to what participants actually want and need to learn
  • Adapt to the reality that we primarily learn from our peers rather than experts
  • Provide appropriate opportunities to connect with relevant peers in the sessions around content

And it is changing. The meetings industry is far more aware of the importance of treating and supporting attendees as active participants rather than passive consumers of education. You see this in the increasing number of industry articles about good meeting process, the rise of the term “meeting design” being applied to the group process we use in sessions as opposed to, say, F&B or production design.

I don’t take full credit, of course, for these changes, but I feel proud to have been an instigator and passionate promoter of them through speaking, and authoring Conferences That Work: Creating Events That People Love and The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action. I also moderated the #eventprofs Twitter chats for several years, and until recently, ran the weekly #Eventprofs Happy Hour Hangout for meeting professionals.

What’s Next
I am now writing another book with the working title of The Little Book of Event Crowdsourcing, and I’m starting to offer workshops where meeting professionals, designers, and stakeholders can learn first-hand about the power of the participatory techniques I’ve written about and use. And I continue to design and facilitate meetings, which is perhaps the most effective way to change mindsets: exposing participants to what meetings can be like when you adopt a participant-driven and participation-rich approach.

Best Business Advice
One of my mentors, Jeannie Courtney, taught me to trust my intuition and helped me see the power and joy that is possible when I respond to opportunity rather than what I used to think of as taking a risk by trying something new—and scary. Like much of my most important learning, that change of perspective happened experientially, rather than from a piece of advice.

Got a Spare Hour?
I would do yoga and meditation if I haven’t yet fit them into my day. I like to read a wide variety of nonfiction, mysteries, and science fiction. And I am active in my local nonprofit communities—I’ve been running or on the board of multiple associations continuously for over 30 years.

Book covers

Thirty minutes free consulting included with book purchase on this site!

Download five free chapters here!

Where To Buy

Purchase eBook ($11), paperback ($26) or both ($32) at lowest available prices via PayPal on this site. Signing and U.S. shipping included. Paperback versions are also available from online bookstores everywhere.

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Testimonial

…one of the best experiences of my life

— Traci Browne, Conference evaluation
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